Daily UX Writing Challenge
Here are a few of the prompts I completed from a 15-day UX Writing Practice, meant to cultivate my skills writing for an online audience.
Airport Message
Scenario
A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.
Challenge
Write a message from the airline app notifying them of the cancellation and what they need to do next.
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Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max
Solution
Created a concise, yet clear cancellation message
Plain explanation of the cause for delay
Provided user with a theme-appropriate message for next steps
Buttons with direct action steps
Sports Fan
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Scenario
A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Challenge
Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters max
Body: 175 characters max
Button(s): 25 characters max
Solution
Creative, game day-themed tagline sure to catch the eye of any avid sport fan
Immediate indicator of what the app offers, while alluding to its simplicity, quickness and ease
Supermarket Promotion​
Scenario
A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge
Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
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Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max
Solution
Simple, but intriguing tagline that encourages shoppers to read on
Lists three small, but significant benefits for the shopper. Efficient and inexpensive.
CTA button that would open a browser to download the app