Ads and Business Products Content Design Team

During my first internship with Meta, I worked in the Ads and Business Products division. My core project was to effectively educate users about how to be successful using a new variation of Automated Ads featured in Facebook Ads Manager through a an onboarding content flow.

Additionally, I accomplished stretch goals:

Completed a Terminology Essentials course and wrote six definitions for new terms introduced through the new product. Subsequently entered these definitions into Meta's content design terminology database
Participated in a Hackathon project, creating and collaborating with other Content Designers to create an onboarding flow for a mock feature of Facebook

Content strategy: Automated Advertising onboarding

Step 1: Completed an in-depth audit of Facebook's existing Dynamic Ads landscape, examining each entry-point and its onboarding flow as a baseline to understand how Ads products were structured and how to communicate these characteristics into the new, but similar Automated Ads product I would work on.

Step 2: Developed three value propositions for this new product's onboarding flow before drafting content. This step allowed me to create a solid framework for my project and maintain my propositions' goals through the content creation process.

Step 3: Submitted a first draft of content for my onboarding flow, which included a modal and several tooltips guiding users through specific options on the product, and received feedback from Product Design, Software Engineers and other Content Designers to prepare final content.

Step 4: Created a pros and cons lists from several new drafts created after receiving team feedback. Here, I was able to differentiate my highest quality content by documenting all my copy's strengths and weaknesses.

Step 5: Finalized my content after having my onboarding mock-up flows approved by Product Design, Engineering and my manager.